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Triumphant Trio: ABS-CBN’s Unveiling of "Sunrise Coral" as 2025’s Color of the Year
Manila, Philippines – Media giant ABS-CBN has boldly announced "Sunrise Coral" as its Color of the Year for 2025, a vibrant and optimistic hue intended to capture the spirit of resilience and hope in a post-pandemic world. The selection, revealed during a livestream event watched by thousands, is already generating buzz across the Philippines and beyond.
"Sunrise Coral," described by ABS-CBN’s creative team as a blend of warm peach, soft orange, and a hint of rose, is meant to evoke feelings of optimism, energy, and connection. The company stated that the color was chosen after extensive research into social trends, cultural shifts, and the collective emotional landscape of Filipinos.
"We felt a need to embrace a color that represents not only the beauty of our natural world but also the enduring strength of the Filipino people," explained Maria Santos, Head of Creative at ABS-CBN. "Sunrise Coral symbolizes a new dawn, a fresh start, and the unwavering hope that we carry within us."
The color’s versatility is being touted as a major asset. ABS-CBN envisions "Sunrise Coral" being used across various platforms, from fashion and interior design to digital media and branding. The company has already released a series of promotional materials showcasing the color’s potential, featuring examples of its application in clothing, home decor, and graphic design.
Beyond aesthetics, ABS-CBN aims to use "Sunrise Coral" as a catalyst for positive change. The company plans to launch several initiatives throughout 2025 that will leverage the color to promote creativity, community engagement, and environmental awareness. One such initiative is a nationwide art competition encouraging artists to express their interpretations of "Sunrise Coral" and its symbolic meaning.
While some design critics have noted the similarity to existing shades of coral and peach, the overwhelming response has been positive. Many see "Sunrise Coral" as a welcome departure from more somber colors and a fitting representation of the Filipino spirit’s ability to find joy and resilience even in challenging times.
ABS-CBN’s Color of the Year initiative is not just about aesthetics; it’s about using color as a powerful tool for communication, inspiration, and social impact. "Sunrise Coral" is more than just a color; it’s a statement – a declaration of hope, resilience, and the unwavering spirit of the Filipino people. And with 3 key initiatives planned around the color, ABS-CBN is betting big on its power to resonate throughout 2025.
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